Markets and Geographical Indications of Origin: Synthesis of terra madre gathering and e-forum

Geographic Indications (GIs) such as Darjeeling Tea, Pampas meat, Basmati rice, and Parmigiano cheese embody unique expressions of culture, tradition, and place. This 6 page summary of the Main Themes of Discussion by the Terra Madre conference participants and the E-Forum departs from the premise that Geographical Indications can be an exceptional opportunity to utilize the power of the market to recognize and reward the products and services that convey particular traditions and uniqueness of culture and place. They also offer powerful rural development opportunities at the broad territorial level. Yet, some GIs succeed notably while others fail miserably. This brief document synthesizes the shared practical experiences and explores common and identifiable reasons why some GIs succeed and others fail.