Markets as networks : implications for strategy-making
Jan Johanson; Jan-Erik Vahlne
| Year of publication: |
2011
|
|---|---|
| Authors: | Johanson, Jan ; Vahlne, Jan-Erik |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 4, p. 484-491
|
| Subject: | Unternehmensnetzwerk | Business network | Lernende Organisation | Learning organization | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009297219