Markets of a single customer: Exploiting conceptual developments in market segmentation
| Year of publication: |
1997
|
|---|---|
| Authors: | Kara, Ali ; Kaynak, Erdener |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 31.1997, 11-12, p. 873-895
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