Marktforschung : Methoden, Anwendungen, Praxisbeispiele
von Claudia Fantapié Altobelli
| Year of publication: |
2007
|
|---|---|
| Authors: | Fantapié Altobelli, Claudia |
| Publisher: |
Stuttgart : Lucius & Lucius |
| Subject: | Marktforschung | Market research | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVII, 507 S Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 479 - 495. - Literaturangaben |
| ISBN: | 3-8252-8342-9 ; 978-3-8282-0377-8 ; 978-3-8252-8342-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003400835