Marktforschung - quo vadis? : Plädoyer für einen Informationsmanager
Britta Knauer
| Year of publication: |
1998
|
|---|---|
| Authors: | Knauer, Britta |
| Publisher: |
Hamburg : Kovač |
| Subject: | Marktforschung | Market research | Organisationsstruktur | Organizational structure | Informationsmanagement | Information management | Deutschland | Germany | Informationsmanager |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 234 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriftenreihe Socialia : Studienreihe soziologische Forschungsergebnisse. - Hamburg : Kovač, ISSN 1435-6651, ZDB-ID 2124210-0. - Vol. 27 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bamberg, Univ., Diss., 1997 |
| Notes: | Literaturverz. S. 197 - 210 Literaturverz. S. 197 - 212 |
| ISBN: | 3-86064-733-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008729662