Marktorientierte Konzeption der Produktqualität
Stefan Fillip
| Year of publication: |
1997
|
|---|---|
| Authors: | Fillip, Stefan |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Marketingmanagement | Marketing management | Produktqualität | Product quality | Innovationsmanagement | Innovation management | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | Qualitätsmanagement | Quality management | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XX, 302 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kaiserslautern, Univ., Diss., 1997 |
| Notes: | Literaturverz. S. 265 - 302 |
| ISBN: | 3-8244-6539-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000963456