Marktstrategien für Pay-per-view-Veranstalter
Lars Michaelsen
| Year of publication: |
1996
|
|---|---|
| Authors: | Michaelsen, Lars |
| Publisher: |
Köln : Inst. für Rundfunkökonomie |
| Subject: | Privater Fernsehsender | Commercial television | Wettbewerbsstrategie | Competitive strategy | Markteintritt | Market entry | Marketingmanagement | Marketing management | Theorie | Theory | Pay-TV | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 80, XXX S |
|---|---|
| Series: | Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln. - Köln : Inst. für Rundfunkökonomie, ISSN 0945-8999, ZDB-ID 1234980-X. - Vol. 67 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| ISBN: | 3-930788-56-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000966408