Married to the brand : why consumers bond with some brands for life ; lessons from 60 years of research into the psychology of consumer relationships
by William J. McEwen
| Year of publication: |
2005 ; 1. ed.
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|---|---|
| Authors: | MacEwen, William J. |
| Publisher: |
New York, NY : Gallup Press |
| Subject: | Brand loyalty | Product management | Marke | Kundenbindung | Gefühl |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 135 S. : graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-59562-005-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004858532