Mass customization: A method for market segmentation and choice menu design
| Year of publication: |
2008
|
|---|---|
| Authors: | Fogliatto, Flavio S. ; Silveira, Giovani J.C. da |
| Published in: |
International Journal of Production Economics. - Elsevier, ISSN 0925-5273. - Vol. 111.2008, 2, p. 606-622
|
| Publisher: |
Elsevier |