Mass customization in telecom business : from strategy to implementation

by Pascal Paulsen. iimt. [Publ.: Stephanie Teufel]

Year of publication:	2005
Authors:	Paulsen, Pascal
Publisher:	Fribourg : iimt-Univ.-Press
Subject:	Telekommunikationssektor \| Telecommunications industry \| Mass Customization \| Mass customization \| Wettbewerbsstrategie \| Competitive strategy \| Konsumgesellschaft \| Consumer society \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Welt \| World
Description of contents:	Abstract [iimt.ch]

Extent:	XVII, CXLIII S. graph. Darst. 21 cm
Series:	Iimt series on management of information & communication technology / 4, iimt executive MBA and executive diploma papers IIMT executive MBA, year 2001
Type of publication:	Book / Working Paper
Language:	English
ISBN:	3-906428-68-0 ; 978-3-906428-68-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003427185