Mass-customization oder Mass-confusion : wie die Mass-customization-Strategie die Konsumenten verwirrt
Daniel Stieger
| Year of publication: |
2008
|
|---|---|
| Authors: | Stieger, Daniel |
| Publisher: |
Saarbrücken : VDM Verlag Dr. Müller |
| Subject: | Mass Customization | Kunde | Informationsüberlastung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | VIII, 273 S. Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Innsbruck, Univ., Diss., 2007 |
| Notes: | Hergestellt on demand |
| ISBN: | 978-3-8364-5896-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008837166