Mass customization of products - the case of Alpina
Agata Kopač
| Year of publication: |
2005
|
|---|---|
| Authors: | Kopač, Agata |
| Published in: |
Medium-sized firms and economic growth. - Hauppauge, NY : Nova Science Publ., ISBN 1-59454-253-8. - 2005, p. 241-252
|
| Subject: | Massenproduktion | Mass production | USA | United States | Beziehungsmarketing | Relationship marketing | Mass Customization | Mass customization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003127612