Mass customization : the bane of OD or the cure to what ails it?
Leslie M. Golay and Allan H. Church
| Year of publication: |
2013
|
|---|---|
| Authors: | Golay, Leslie M. ; Church, Allan H. |
| Published in: |
Leadership & organization development journal. - Bingley : Emerald Publishing Limited, ISSN 0143-7739, ZDB-ID 446194-0. - Vol. 34.2013, 7, p. 661-679
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| Subject: | Mass customization | Organization development | OD | Mass Customization | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | Massenproduktion | Mass production |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127253