Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation

Jingjing Shi and Fang Huang, Fang Jia, Zhilin Yang and Mingjie Rui

Year of publication:	2023
Authors:	Shi, Jingjing ; Huang, Fang ; Jia, Fang ; Yang, Zhilin ; Rui, Mingjie
Subject:	Consumer preference measurement accuracy (CPMA) \| Customer participation \| Customized product quality \| Manufacturing flexibility \| Mass customization (MC) \| Modularity \| Mass Customization \| Mass customization \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Flexibles Fertigungssystem \| Flexible manufacturing system \| Produktqualität \| Product quality \| Kundenintegration \| Customer integration \| Modularisierung

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/APJML-10-2021-0719 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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