Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation
Jingjing Shi and Fang Huang, Fang Jia, Zhilin Yang and Mingjie Rui
| Year of publication: |
2023
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|---|---|
| Authors: | Shi, Jingjing ; Huang, Fang ; Jia, Fang ; Yang, Zhilin ; Rui, Mingjie |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 6, p. 1366-1382
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| Subject: | Consumer preference measurement accuracy (CPMA) | Customer participation | Customized product quality | Manufacturing flexibility | Mass customization (MC) | Modularity | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Flexibles Fertigungssystem | Flexible manufacturing system | Produktqualität | Product quality | Kundenintegration | Customer integration | Modularisierung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2021-0719 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286052