Mass Personalization - An Internet-enabled Strategy for e-HRM
| Year of publication: |
2003
|
|---|---|
| Authors: | Reiss, Michael |
| Publisher: |
Betriebswirtschaftliches Institut <Stuttgart> |
| Subject: | Internet | Humanvermögen / Personalentwicklung | Personalisierung |
- 1. Strategy Development in HRM
- 2. Characteristics of the Mass Personalization Strategy
- 3. Mass Personalized Offerings of e-HRM
- 4. Mass Peronalized Promotion in e-HRM
- 5. Mass Personalized Contracting in e-HRM
- 6. Mass Personalized Channel Management in e-HRM
- 7. Outlook: Challenges to Mass Personalization
- 8. References
Persistent link: https://www.econbiz.de/10005856004