• 1. Strategy Development in HRM
  • 2. Characteristics of the Mass Personalization Strategy
  • 3. Mass Personalized Offerings of e-HRM
  • 4. Mass Peronalized Promotion in e-HRM
  • 5. Mass Personalized Contracting in e-HRM
  • 6. Mass Personalized Channel Management in e-HRM
  • 7. Outlook: Challenges to Mass Personalization
  • 8. References