Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
George D. Deitz, John D. Hansen, Joseph D. Fox, Robert M. Morgan
| Year of publication: |
2023
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|---|---|
| Authors: | Deitz, George D. ; Hansen, John D. ; Fox, Joseph D. ; Morgan, Robert M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 368-377
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| Subject: | Commitment-trust theory | Marketing history | Marketing strategy | RA theory | Shelby Hunt | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics | Ökonomische Ideengeschichte | History of economic thought |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.10.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014455118