Mastering business for strategic communicators : insights and advice from the C-suite of leading brands

edited by Matthew W. Ragas, Ron Culp

Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders

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Year of publication:	2018 ; First edition
Other Persons:	Ragas, Matthew W. (ed.) ; Culp, Ron (ed.)
Publisher:	Bingley, UK : Emerald Publishing Limited
Subject:	Strategisches Management \| Strategic management \| Öffentlichkeitsarbeit \| Public relations
Description of contents:	Table of Contents [gbv.de]

Extent:	xxix, 288 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-78743-821-7 ; 978178145030 ; 978178149526
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011738651