Mastering Corporate Communication : A Modern Guidebook for Future-fit Strategies, Tools and Skills

by Anne Katrine Lund, Mette Refshauge

1. Introduction -- 2. Strategic organisational communication in a new era -- 3. Credibility and trust as a field of work -- 4. Corporate citizenship in a changing world -- 5. Communication must create contact -- 6. The data-driven communicator -- 7. Internal stakeholders in focus -- 8. Facilitating change -- 9. When the crisis is triggered -- 10. Skills of the future.

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Alternative title:	Strategisk kommunikation i praksis
Year of publication:	2024
Authors:	Lund, Anne Katrine ; Refshauge, Mette
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer
Subject:	Strategic communication \| Organizational communication \| Public relations \| Data and analytics \| Internal stakeholders \| Maersk \| Omnichannel communication \| Öffentlichkeitsarbeit \| Stakeholder \| Interne Kommunikation \| Internal communication \| Strategisches Management \| Strategic management \| Kommunikation \| Communication

Extent:	1 Online-Ressource (VIII, 239 p. 113 illus., 4 illus. in color.)
Series:	Future of Business and Finance
Type of publication:	Book / Working Paper
Language:	English
Notes:	Translation from the Danish language edition: "Strategisk kommunikation i praksis. Viden og værktøjer til at skabe værdi" by Anne Katrine Lund and Mette Refshauge, © Samfundslitteratur 2023.
ISBN:	978-3-031-50232-3 ; 978-3-031-50231-6 ; 978-3-031-50233-0 ; 978-3-031-50234-7
Other identifiers:	10.1007/978-3-031-50232-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014535177