| Extent: | XV, 186 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-415-55785-6 ; 0-415-55785-2 ; 978-0-415-55787-0 ; 0-415-55787-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004957588