Mastering marketing agility : transform your marketing teams and evolve your organization
Andrea Fryrear
| Year of publication: |
[2020] ; First edition
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|---|---|
| Authors: | Fryrear, Andrea |
| Publisher: |
[2020]: Oakland, CA : Berrett-Koehler Publishers, Inc. |
| Subject: | Marketing | Agilität | Agility |
| Description of contents: |
"The leading authority on Agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities"--
Table of Contents [gbv.de]
|
| Extent: | xxi, 180 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-5230-9098-3 ; 978-1-5230-8916-1 ; 978-1-5230-8917-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012167663