Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Douglas F. Aldrich
| Year of publication: |
1999
|
|---|---|
| Authors: | Aldrich, Douglas F. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Electronic Commerce | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 321 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-34546-6 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004586530