Matching ads in a collaborative advertising system
Giuliano Armano and Alessandro Giuliani
| Year of publication: |
2013
|
|---|---|
| Authors: | Armano, Giuliano ; Giuliani, Alessandro |
| Published in: |
E-commerce and web technologies : 14th international conference, EC-Web 2013, Prague, Czech Republic ; August 27 - 28, 2013 ; proceedings. - Berlin : Springer, ISBN 978-3-642-39877-3. - 2013, p. 150-161
|
| Subject: | Werbung | Advertising | Matching | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233421