Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
| Year of publication: |
1998
|
|---|---|
| Authors: | Morrison, Pamela D. ; Roberts, John H. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 41.1998, 3, p. 223-229
|
| Publisher: |
Elsevier |