Matching the characteristics of a service to the preferences of customers
G. V. Reed, M. R. Binks and C. T. Ennew
| Year of publication: |
1991
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|---|---|
| Authors: | Reed, Geoffrey V. |
| Other Persons: | Binks, Martin R. (contributor) ; Ennew, Christine T. (contributor) |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 12.1991, 3, p. 231-240
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| Subject: | Dienstleistung | Services | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001106791