Matchmaking with math : how analytics beats intuition to win customers
Cameron Hurst interview by Michael S. Hopkins; Leslie Brokaw
| Year of publication: |
2011
|
|---|---|
| Authors: | Hurst, G. Cameron ; Hopkins, Michael S. ; Brokaw, Leslie |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 52.2010/11, 2, p. 35-41
|
| Subject: | Mathematik | Mathematics | Beziehungsmarketing | Relationship marketing | Intuition | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859635