Mathematical models and marketing management
Robert D. Buzzell. Graduate School of Business Administration, Harvard University
| Year of publication: |
1964
|
|---|---|
| Authors: | Buzzell, Robert Dow |
| Institutions: | Graduate School of Business Administration, Harvard University (contributor) |
| Publisher: |
Boston : Harvard Univ. |
| Subject: | Absatztechnik | Absatztheorie | Betriebswirtschaftliche Verfahrensforschung | Werbungserfolg | Marketingmanagement | Marketing management | Mathematik | Mathematics | Marketingtheorie | Marketing theory |
| Extent: | 281 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001797339