Mature relationships: Why does relational orientation turn into transaction orientation?
| Year of publication: |
2003
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|---|---|
| Authors: | Gopalakrishna Pillai, Kishore ; Sharma, Arun |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 32.2003, 8, p. 643-652
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