Maximising performance gains from cooperative marketing: understanding the role of environmental contexts
| Year of publication: |
2008
|
|---|---|
| Authors: | Dickinson, Sonia J. ; Ramaseshan, B. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 5-6, p. 541-566
|