Maximize Your Social : A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Create and maintain a successful social media strategy for your businessToday, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Socialoffers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.Explains the evolution of social media and the absolute necessity for creating a social media strategyOutlines preparation for, mechanics of, and maintenance of a successful social media strategyAuthor Neal Schaffer was named a ForbesTop 30 Social Media Power Influencer, is the creator of the AdAgeTop 100 Global Marketing Blog, Windmill Networking, and a global social media speakerMaximizeYour Socialwill guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right. NEAL SCHAFFER, named a ForbesTop 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age'sTop 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University's Mini-MBA in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN Forum.