Maximizing customer value via mass customized e-consumer services
| Year of publication: |
2007
|
|---|---|
| Authors: | Grenci, Richard T. ; Watts, Charles A. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 50.2007, 2, p. 123-132
|
| Publisher: |
Elsevier |