Maximizing online bookings through a multi-channel-strategy : effects of interdependencies and networks
Pietro Beritelli (Institute for Systemic Management and Public Governance (IMP-HSG), Research Center for Tourism and Transport, University of St. Gallen, St. Gallen, Switzerland) and Roland Schegg (Institute of Tourism (ITO), University of Applied Sciences and Arts Western Switzerland Valais (HES-SO Valais), Sierre, Switzerland)
| Year of publication: |
2016
|
|---|---|
| Authors: | Beritelli, Pietro ; Schegg, Roland |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 1, p. 68-88
|
| Subject: | Hotels | Billboard effect | Multiple channel strategy | Online booking platforms | OTA | Vertriebsweg | Distribution channel | Hotellerie | Hotel industry | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Buchhandel | Book trade | Social Web | Social web | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2014-0326 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435688