Maximizing profits for a multi-category catalog retailer
Morris George; V. Kumar; Dhruv Grewal
| Year of publication: |
2013
|
|---|---|
| Authors: | George, Morris ; Kumar, V. ; Grewal, Dhruv |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 374-396
|
| Subject: | Multi-category catalog mailing | Category-specific catalog | Multivariate proportional hazard model | Control function | Genetic Algorithm based optimization | Evolutionärer Algorithmus | Evolutionary algorithm | Theorie | Theory | Mathematische Optimierung | Mathematical programming | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226435