Maximizing restaurant profitability : a complementarity approach
Timothy D. Webb, Breffni Noone, Gopi Nath Vajpai, Jing Ma
| Year of publication: |
2025
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|---|---|
| Authors: | Webb, Timothy D. ; Noone, Breffni ; Vajpai, Gopi Nath ; Ma, Jing |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 130.2025, Art.-No. 104253, p. 1-10
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| Subject: | Bundling | Complementarity | Market basket analysis | Menu engineering | Pricing | Profitability | Restaurants | Upselling | Gastronomie | Restaurant industry | Leistungsbündel | Bundling strategy | Rentabilität | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2025.104253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015434571