Maximizing revenue through two-dimensional shelf-space allocation
H. Neil Geismar; Milind Dawande; B. P. S. Murthi; Chelliah Sriskandarajah
| Year of publication: |
2015
|
|---|---|
| Authors: | Geismar, H. Neil ; Dawande, Milind ; Murthi, B. P. S. ; Sriskandarajah, Chelliah |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 24.2015, 7, p. 1148-1163
|
| Subject: | shelf-space allocation | two-dimensional display | retail | location effects | Theorie | Theory | Allokation | Allocation | Einzelhandel | Retail trade |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309921