Maybe I will, maybe I won't : what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation
Brian D. Smith
| Year of publication: |
2009
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|---|---|
| Authors: | Smith, Brian D. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 6, p. 473-485
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| Subject: | Marketingmanagement | Marketing management | Erwartungsbildung | Expectation formation | Motivation | Betriebswirtschaftliches Ziel | Corporate objective |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927504