MC 2.0 : testing an apparel co-design experience model
Juanjuan Wu, Ju-Young M. Kang, Cara Damminga, Hye-Young Kim and Kim K. P. Johnson
| Year of publication: |
2015
|
|---|---|
| Authors: | Wu, Juanjuan ; Kang, Ju-young M. ; Damminga, Cara ; Kim, Hye-yŏng ; Johnson, Kim K. P. |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 1, p. 69-86
|
| Subject: | Customization | Online | Apparel | Co-design | MC 2.0 | Effects on behavioural intention | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Online-Handel | Online retailing | Kundenintegration | Customer integration | Produktgestaltung | Product design | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300516