Me, like Chanel : examining antecedents and consequences of consumers' luxury brand engagement on instagram
Eunseon (Penny) Kwon, Tae Rang Choi and Liang Ma
| Year of publication: |
2024
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|---|---|
| Authors: | Kwon, Eunseon ; Choi, Tae Rang ; Ma, Liang |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 45.2024, 1, p. 1-21
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| Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Social Web | Social web | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2023.2236176 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514643