Me, my girls, and the ideal hotel : segmenting motivations of the girlfriend getaway market using Fuzzy C-Medoids for fuzzy data
Catheryn Khoo-Lattimore, Girish Prayag, and Marta Disegna
| Year of publication: |
2019
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| Authors: | Khoo, Catheryn ; Prayag, Girish ; Disegna, Marta |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 5, p. 774-792
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| Subject: | women travel | segmentation | motivation | fuzzy clustering | accommodation | multinomial fractional model | Fuzzy-Set-Theorie | Fuzzy sets | Hotellerie | Hotel industry | Frauen | Women | Motivation | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287518778154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012050652