Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Bob M. Fennis, Jacob H. Wiebenga
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Fennis, Bob M. ; Wiebenga, Jacob H. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 72.2017, p. 69-79
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| Subject: | Brand judgment | Name letter effect | Self-referencing | Self-view | Self-esteem | Implicit egotism | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.11.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645481