Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Wojciech Trzebiński, Beata Marciniak
| Year of publication: |
2023
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|---|---|
| Authors: | Trzebiński, Wojciech ; Marciniak, Beata |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 22.2023, 2, p. 224-243
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| Subject: | Consumer analytical (vs. automatic) information processing | consumer interest | e-commerce | information seeking | means-end chain | product attributes | product communication | product self-relevance | sharing online opinions (eWOM) | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Informationsverhalten | Information behaviour | Online-Handel | Online retailing | Produktinformation | Product information | Social Web | Social web | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2022.2042116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288100