Meaningful obstacles remain to standardization of international services advertising : new insights from a managerial survey
Ali Kanso (Communication Department, The University of Texas at San Antonio, San Antonio, Texas, USA), Richard Alan Nelson (Hank Greenspun School of Journalism and Media Studies, University of Nevada, Las Vegas, North Las Vegas, Nevada, USA), and Philip James Kitchen (Marketing Department, ESC Rennes School of Business, Rennes, France)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kanso, Ali ; Nelson, Richard Alan ; Kitchen, Philip James |
| Published in: |
International journal of commerce and management. - Bingley [u.a.] : Emerald, ISSN 1056-9219, ZDB-ID 2473956-X. - Vol. 25.2015, 4, p. 490-511
|
| Subject: | International marketing | Advertising | Standardization | Services marketing | Business duration | Consumer services | Werbung | Internationales Marketing | Standardisierung | Dienstleistungsmarketing | Dienstleistungssektor | Service industry | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCoMA-10-2013-0108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011446378