Meanings of shared resources in interorganizational relationships : a narrative study in retailing
Year of publication: |
January-June 2016
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Authors: | Julkunen, Saara |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 1/2, p. 17-34
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Subject: | change | interorganizational collaboration | meanings | sensemaking | tangible | intangible | organizational resources | Unternehmenskooperation | Inter-firm cooperation | Ressourcenorientierter Ansatz | Resource-based view | Verhalten in Organisationen | Organizational behaviour | Narrative Methode | Narrative method | Einzelhandel | Retail trade | Sensemaking-Ansatz | Sensemaking approach | Unternehmensnetzwerk | Business network | Immaterielle Güter | Intangible goods | Interne Kommunikation | Internal communication | Immaterielle Werte | Intangible assets |
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