Means-end analysis: Does the affective state influence information processing style?
| Year of publication: |
2004
|
|---|---|
| Authors: | Huber, Frank ; Beckmann, Suzanne C. ; Herrmann, Andreas |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 9, p. 715-738
|