Measure validation in marketing
Roger M. Heeler and Michael L. Ray
| Year of publication: |
1972
|
|---|---|
| Authors: | Heeler, Roger M. ; Ray, Michael L. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 9.1972, 4, p. 361-370
|
| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002758696