Measured societal value and its impact on donations and perception of corporate social responsibility : an experimental approach
Year of publication: |
October 2017
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Authors: | Lee, Seung Pil ; Babiak, Kathy |
Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 46.2017, 5, p. 1030-1051
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Subject: | measured societal value | signal theory | functional/utilitarian fit | willingness to donate | corporate hypocrisy | corporate-nonprofit partnerships | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Messung | Measurement | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Soziale Werte | Social values |
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