Measurement and assessment: analyzing and interpreting performance results
Ann Daher Fleming and Linda M. Foley
| Year of publication: |
2007
|
|---|---|
| Authors: | Fleming, Ann Daher ; Foley, Linda M. |
| Published in: |
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers. - Westport, Conn [u.a.] : Praeger Publishers, ISBN 0-275-99223-3. - 2007, p. 157-173
|
| Subject: | Direktmarketing | Direct marketing | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003444004