Measurement and modelling of TV-viewing, radio-listening and newspaper/magazin-readership
Peter S. Mortensen
| Year of publication: |
1997
|
|---|---|
| Authors: | Mortensen, Peter S. |
| Publisher: |
Århus : Inst. for Informationsbehandling |
| Subject: | Mediennutzung | Media usage | Werbung | Advertising | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | 111 S |
|---|---|
| Series: | Working paper. - Aarhus, Denmark : The Aarhus School of Business, ISSN 0902-9087, ZDB-ID 2939638-4. - Vol. 98 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Teilw. zugl.: Aarhus, Univ., Diss. |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275125