Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Martin Eisend; Nicola E. Stokburger-Sauer
| Year of publication: |
2013
|
|---|---|
| Authors: | Eisend, Martin ; Stokburger-Sauer, Nicola |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 11, p. 950-958
|
| Subject: | Markenimage | Brand image | Messung | Measurement | Persönlichkeitsmerkmal | Personality trait | Meta-Analyse | Meta-analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206851