Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms
| Year of publication: |
2002
|
|---|---|
| Authors: | Dadzie, Kofi Q. ; Johnston, Wesley J. ; Yoo, Boonghee ; Brashear, Thomas G. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 17.2002, 6, p. 430-455
|