Measurement issues in studying marketing and the quality of life
David W. Cravens and Gerald E. Hills
| Year of publication: |
1978
|
|---|---|
| Authors: | Cravens, David W. ; Hills, Gerald E. |
| Published in: |
Marketing and the quality of life. - Chicago, Ill. : American Marketing Assoc., ISBN 0-87757-111-2. - 1978, p. 51-60
|
| Subject: | Sozialer Indikator | Verbraucher | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002038075